In media there is role of promotion and advertisement. We hear about tie-up between film producers and products like cars, watches etc.
I have no knowledge on this kind of deal in Nepali media sector.
But what I have seen on two issues of Nepali comedy serial Tito Satya.
Earlier Deepa Shree Niraula hums a part of a song film, Sundar Mero Naam. Yesterday we see Deepak Raj Giri tolerates pasting the poster of the film on his car for the protagonist is similar with him.
Deepak Raj Giri is main actor of the film. I don’t know why he used his telefilm to publicize the film.
Link about the film