Business Models of Nepali Online News Portals
By Harsha Man Maharjan Day by day the number of online news portals is increasing because it is easy to start. Having two three computers or laptops and two three journalists are enough to start up. Any eligible person who dreams to have media can start it in a shoe string. Many online news portals are sprouting without proper planning on their economic sustainability. But Setopati, a digital patrika which was started on 1 April 2012 sought suggestions from its readers or visitors for its appropriate business model and came up with a mixed model of subscription and advertisement. This initiated a debate for and against Setopati’s plan. So, this is the right time to discuss about the appropriate business models for Nepali online news portals in light of models being practiced in the world. Media products are different from ordinary products as often they don’t get used up even if people consumed it. Media economic scholar Gillian Doyle uses wo...